BWCA.com
Website Redesign
Problem / Serving 10k daily visitors and hundreds of loyal Members, the site has outgrown its 2002 beginnings. Insights / Wayfinding in the BWCA wilderness includes mobile. Full access to member’s trip photos. Execution / Overhaul the taxonomy to support modern use cases, consolidate content, redesign using adaptive components, and create linking strategies to improve findability.
Role / Site Architecture / Content Strategy / Art Direction
Partners / Vox Creative, Inc.
Seasonal Updates
Select from years of Member photography, giving credit
Entry Points / Detail
Trusted maps and Member-verified trip reports, forums, and tips
Global Nav / Mobile
Reflects four main use cases, prioritizes “Community” to drive awareness & memberships
Global Nav / Desktop
Mimics mobile styling and construction
Site Architecture
Illustrate scope of site, deep linking, sponsorship opportunities
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Audited, edited, restructured 24 years worth of legacy content.
Deliverables:
18 components (reusable)
5 page designs
Color palette
Fonts (size, weight, color)
Copy tone
UX copy
Nav states