Black Panther Wakanda Forever
Target Licensing / Site & Augmented Reality Experience

Problem / Make Target the toy destination for fans of Black Panther Wakanda Forever. Insight / Target’s partnership with LEGO and Hasbro provides unique access to CGI assets of their new toys. Strategy / Launch an Augmented Reality experience in over 1,560 Target stores to give fans unique views of exclusive Black Panther collectables.

Role / Experience Design / QR Code Strategy

Partners / Disney / Hasbro / LEGO / Site Merchandising / Creative / Copywriting / Target CGI Artists

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  • Expanded the Licensing Team’s creative and technical reputation with LEGO and Hasbro.

    Inclusion of AR drives 2X more traffic to Target.com than conventional store displays.

    Animation of 3D toys drew 3X more engagement than static.

  • Be overt with what a QR code will provide. Don’t be shy. Motivate.

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