Adaptive Layouts
Target / Innovation

Problem / Reduce the design and development effort required to tell personalized product stories on Target.com. Insight / Retail struggles to keep pace with the speed of culture. Strategy / Task a dedicated product team to explore new platform behaviors that predictably reflow content across mobile, tablet and desktop.

Role / Experience Design / Content Strategy

Partners / Dev / User Experience / Creative / Scrum Master / Product Owner / Executive Leadership

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  • Methodology adopted by Target.com/Finds

    • Creating curated stories around relatable life occasions resonates with guests, and delivers an opportunity to inspire them.

    • More is more - Guests have a healthy appetite for new content

    • Clean layouts with minimal navigation is absolutely loved.

    • Support the Guest current task and mindset - only display relevant links and content.

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