Adaptive Layouts
Target / Innovation

Problem / Reduce design and development effort required to tell personalized product stories on Target.com. Insight / Retail struggles to keep pace with the speed of culture. Strategy / Task a dedicated product team to explore a new platform behavior that predictably reflows content across mobile, tablet and desktop.

Role / Experience Design / Content Strategy

Partners / Dev / User Experience / Creative / Scrum Master / Product Owner / Executive Leadership

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  • Enabled Target creative teams to curate custom product stories:

    • relatable life occasions

    • newness

    • inspiration

    • Clean layouts with minimal navigation was universally loved.

    • Respect the Guest’s task mindset - only display relevant links and content

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