Target In A Snap
Innovation / App

Problem / Print ads often fail to provide an easy path to purchase. Insight / Guests struggle to use the right keywords when searching for stylish Target items. Strategy / Develop a new Target channel that activates print collateral; driving sales at the moment of inspiration.

Role / Founder / UX / UI / Art Direction

Partners / Executive Leadership / Dev / Guest Insights / Accessibility / Brand Lab

Adoption / Home Decor / Target Style / Back to School / Back to College

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  • Pushed for physical to play nice with digital.

    Inspired new stories and ways to connect with the Target guest.

    Provided merchants a new channel for their product.

  • Taught me resiliency. Conducted over 50 pitches over the course of 2 years, transforming an idea into a sketch, and an MVP into functional prototype that warranted a product team.

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