Target Open House
Website / Maker Portal

Problem / Establish OpenHouse.com as a destination for discovery for users and makers through relevant story telling and immersive demos. Insight / Consumers and retailers struggle to connect smart product with possibility. Strategy / Demystify the concept of connected living for users by humanizing the benefits of these products. Demonstrate to Makers how Target can provide a path from startup to shelf, and connect them to Users.

Role / User Experience / User Interface / Art Direction

Partners / Target India Creative / Target India Dev / Target India Project Management / Site Merchants

OH_CreativeStrategy_UX_Makers.jpg
OH_CreativeStrategy_UX_Users.jpg
OH_site_sketches.jpg
OH_site_Homepage_D_wCarousel.jpg
OH_site_ProdPossibilities_5pgs.jpg
OH_site_Garage_Eco.jpg
OH_site_PLP_Eco.jpg
OH_site_Submit_Eco.jpg
OH_site_AboutEvents_Eco.jpg

    • New vendor partnerships: 16/mo (up from 2/mo)

    • Dwell time: 12 min per sesssion

    • Total sessions: +15%

    • Guest intercepts at physical location revealed that website visits prompted locals to visit Open House location on their next Target run.

  • Guests expect Target to

    1. Anticipate their questions regarding smart products.

    2. Provide a helpful POV

    3. Weed out products that are not worth their time.

Previous

In A Snap App
Next

Target Health And Wellness