Health & Wellness
Target / Cross Category Hub
Problem / New content strategy. New Site Merchant partners unfamiliar with site requirements. Creatives that want to tell stories. Insight / Wellness is top-of-mind after new years. Strategy / Optimize the Wellness experience by pairing a combo of Apparel, Hardlines, Food and Bev, Essentials, and Home products to themes and guest needs.
Role / Experience Design
Partners / Health & Home Essentials Category Team (Site Merchandising / Creative / Copywriting)
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UX demonstration of how content displays on adaptive vs. app helped:
Site Merchants optimize their strategy.
Creatives realize storytelling opportunities.
Attract vendor participation