Target Health & Wellness
Cross Category Hub
Problem / Blending new site-wide content strategy with site requirements and the expectation of brand storytelling. Insight / After new years eve, wellness is top-of-mind. Strategy / Optimize Target’s Wellness experience by pairing Guest needs to specific Apparel, Hardlines, Food and Beverage, Essentials, and Home products.
Role / Experience Design
Partners / Health & Home Essentials Category Team (Site Merchandising / Creative / Copywriting)
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UX demonstration of how content displays on adaptive vs. app helped:
Site Merchants optimize their strategy.
Creatives realize storytelling opportunities.
Attract vendor participation